The future is designed in the liminal.
Partner with us to design your future.
Our services
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Our team has decades of experience and has won awards working with top brands from a strategic design perspective.
We will thoroughly evaluate your project, idea, or business model and provide thoughtful and robust direction, informed on data, to elevate the experience of services, products, or brands.
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Leveraging Human-Centered Design and Design Thinking, among other methodologies, we can help your company unlock core problems to solve and ideate on solutions that are truly relevant and informed on data.
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With our award-winning detail-oriented and systems-based working style, along with proven track records of managing over 100 simultaneous projects, we can provide valuable insights on how to manage projects at any scale, as well as ensure operational excellence every step of the way.
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We can provide actionable and scalable strategies in order to ensure your business is consistent with ethical values and practices.
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We can tailor key strategies for your business to integrate fully inclusive and accessible services into your vision, goals, and how to achieve them.
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Working with clients to help develop the skills and mindset necessary to accomplish their professional goals.
Who we are
Umbral/Liminal is a Latine and women-led consulting agency founded in 2022 by Rachel Hernández Pumarejo. We’re based in sunny Puerto Rico and open to working with clients globally.
Our primary focus is on providing conscious consulting services to companies of all sizes and industries.
We've successfully built experiences, products, brands, and services from the ground up for companies in various industries.
Our framework is centered around Customer Centricity and it's informed by Ethical Design, Inclusive Design & Accessibility.
We strive to build strategic partnerships with clients to provide informed consulting services in Design Strategy (UX & Branding), Service Design, Ethical Design, Inclusive Design, Accessibility, and DesignOps.
Meet the founder
Rachel Hernández Pumarejo has over two decades of experience as a strategist and designer, with a decade working with leading financial institutions and innovative startups. She’s developed products, experiences, and brands for: Popular, Walmart, Sam’s Toyota, Lexus, Scion, Chase, JPMorgan, Vanguard, Procter & Gamble, General Mills, Medalla, Mondelez, Puma, Humana, Subway, Knorr, Axe, among others.
Rachel is a generalist and her professional experiences reflect the diversity of roles she’s excelled at, from Design, Research, and Strategy to Education, Interactive Production, and Project Management. She sees design from a holistic perspective, and that’s the way it informs the work she’s done through the entirety of her career.
She’s also a LUMA Certified Facilitator and a mentor for prospective and junior practitioners who want to prioritize human-centered design principles in their work. Furthermore, she’s also been able to educate prospective designers on HCD principles at higher education levels.
Rachel gives back to the design community as a volunteer in the following projects and communities: Design Dinners, Diseño Ético Comunidad, and ENTORCHA.
Furthermore, in 2021, Rachel created a grassroots group called Women in Client Experience, which aims to bridge the gap with truly intersectional approaches to customer-centricity.
